Small Business Saturday was founded by American Express in 2010 to help strengthen local economies. Today, it's a holiday shopping tradition and part of a nationwide Shop Small® Movement dedicated to supporting all kinds of small businesses. From the corner store to your favorite diner to a trendy online boutique, it's unique small businesses like yours that help local communities stay vibrant.
and promote your business. Here are some tips for getting involved:
Let your customers know that you plan to participate in Small Business Saturday. Visit AmericanExpress.com/Participate for free promotional tools and materials, including social templates that let you show your support and tell your Small Business Saturday story.
Connect with your community. Contact your local chamber of commerce to see how your business can participate in Small Business Saturday events and promotions.
If you accept American Express® Cards, your business could get recommended to potential customers. In 2018, nearly 17 million people received recommendations on where to shop.* Learn more at AmericanExpress.com/PromoteYourBusiness.
You can also help attract more customers by displaying signage on your storefront or website. You'll show Card Members you accept American Express and that you're ready for their business. Get your free signage at AmericanExpress.com/Signage.
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to celebrate the 10th Small Business Saturday.