Press Release – For Immediate Release

Electronic Gift Solutions Elevates Service Offerings with Free Gift/Loyalty Card Processing,
Exclusive QuickStart Program and Website Launch  


CALVERTON, NEW YORK – February 25, 2012 – In a continuous effort to uphold ongoing product innovation, Electronic Payments, a premier provider of payment processing solutions, today announced the release of new value-add products and services to its gift and loyalty card program, Electronic Gift Solutions.  The program, which was launched in March 2008, seamlessly integrates with retailer’s processing platforms and streamlines merchant operations.  Among the new service offerings are free gift and loyalty card processing, the exclusive QuickStart™ program and a newly rebranded website,

With free gift and loyalty card processing, ISOs guarantee the lowest cost for the same exceptional in-house operation.  In most cases, ISOs have limited options and discretion over the gift and loyalty programs that they offer; however, Electronic Gift Solutions affords ISOs with the most feature-rich gift/loyalty products and the flexibility to base billing and card production on the needs and preferences of their merchant partners. 

Electronic Gift Solutions’ QuickStart™ program is the only complimentary “no hassle, no gimmick, no contract” way of introducing gift cards into any marketplace.  Whether the retailer is seeking a new merchant service provider or testing gift/loyalty services for the first time, QuickStart™ provides a comprehensive solution with no associated processing fees and free professionally designed gift card stock, complete with customized branding.  Furthermore, unlike traditional gift card operations, the program does not require software or equipment installation and is not debilitated by lengthy set-up and deployment timeframes.

“The gift card market is immense and constitutes a critical element for increasing revenues and driving a retailer’s business,” comments Michael Nardy, Electronic Payments Founder and CEO.  “We’re offering an innovative way for merchants to market their services and business while cutting costs and extending profits.  It’s a win-win solution for everyone.”

With the release of, Electronic Gift Solutions offers a convenient, comprehensive resource for gift and loyalty processing services.  Visitors learn how Electronic Gift Solutions benefits business and customer relations and can review a selection of processing options, customizable card designs and branding materials.  Business owners and consumers can also look up card balances online 24/7 within seconds. 

 “The demand for Electronic Gift Solutions will continue to increase as ISOs and merchants recognize its prominence among point of sale technology,” comments Matt Findlan, COO.  “Our operation functions over dial-up, IP and through any virtual terminal at the point of sale.  The system is compatible with any business environment and requires a minimal amount of operation.  Every active ISO and agent needs to utilize this program.”    

Gift and loyalty cards are proven to be the most cost effective means to increasing retailer traffic and average ticket and margin while providing new revenue and promotional opportunities.  ISOs and agents also benefit from additional income opportunities, merchant retention and state-of-the-art technology. 

To learn more about Electronic Gift Solutions, visit


Electronic Payments
Amber Josi
Director of Marketing
(800) 966-5520 ext. 286

About Electronic Payments
With “Innovation through every transaction™”, Electronic Payments has distinguished itself as one of the fastest growing and highly regarded privately held payment and transaction processing companies in the United States. Electronic Payments currently serves businesses in all industry types and acquires new businesses through a network of agent banks, sales agents and independent sales offices (ISOs). Visit for additional information or visit to learn more about our ISO and MLS programs.